Eureka Forbes' CSR

Here To Make A Positive Difference

Here to make a positive difference

Eureka Forbes’ purpose, powered by the spirit of the POSIBOL (Positive- Symbol), is to positively impact not only the health and lifestyle of people and its community but also the environment and society at large.

It’s all about caring.

Eureka Forbes believes in building relationships that value the community and environment, just the way the organisation values its customers. Each initiative is aimed at creating harmony in society.

Community Fulfilment

Eureka Forbes is constantly engaged in supporting the wellness of society and the environment to promote a better tomorrow.

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Rainwater Harvesting

The organisation aims to enlighten people about harnessing this precious water source in tandem with local bodies, cooperative societies, and governmental institutions.

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A true Friend in all walk of life

Eureka Forbes Limited prides itself in going beyond its expertise in selling with initiatives for the environment that have been successful in their arena. Time and again, Eureka Forbes Limited has done its best to be at the forefront of relief efforts in times of crisis in the country. Eureka Forbes Limited has been prompt in helping the needy with equipment and personnel to ground zero. Additionally, over the past 3+ decades, Eureka Forbes has been undertaking an array of CSR programs across the country.

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Empowering through EuroAble

This is India’s first call centre manned and operated by people with special needs, operating from NASEOH (National Society for Equal Opportunities for the Handicapped) at Chembur, a Mumbai suburb.

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Doing its bit to make waste safe

As a part of an e-waste recycling initiative, Eureka Forbes has identified partners to provide e-waste drop-off centres for environmentally safe recycling and disposal of end-of-life electronics.

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People playing a part in this mission

In 1998, the company formed the Eureka Forbes Institute of Environment with the mission of preserving this beautiful, fragile world that has only just begun.

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Euro Benefit

Eureka Forbes believes that relationships help realise its vision of “A healthy world. A protected you. A happy us”.


Friends to society

Born with the vision of bringing happy, healthy, safe and pollution-free living to customers through lasting relationships as ‘Friends for Life’, today Eureka Forbes is an ₹3,810+ Millions in net turnover* *as on 1st April 2021 to 31st March 2022. Founded as a joint venture between the Forbes and Campbell (a Tata Group company) and Electrolux of Sweden, Eureka Forbes is a multi-product, multi-channel organization.


World-class products

Trusted by over 75 million users, Aquaguard is one of the largest selling water purifiers in the world and has received numerous Indian and international accolades. On retail shelves, the Sure range of water purifiers provides safe drinking water to homes even without electricity and running water Read more.


Trusted by 20 million families

State-of-the-art products have led and dominated the water and air purification systems, cleaning systems and security systems categories. Eureka Forbes is indeed a one-stop-shop for water purification with a comprehensive range of technologies and solutions addressing almost every type of a Read more.


Free home demo

Eureka Forbes pioneered direct selling in India and today, its 6,000+ strong direct sales force, one of the largest in Asia, operates from 172 Customer Response Centres in over 120 cities and contacts over 1.25 million homes, adding 1,000 customers daily. The company’s presence has been Read more


Service at your doorstep

Realizing the vital importance of service to back up its products, one of the widest service networks was established in India - almost 80% of customers have a service centre within a 5 km radius. Read more

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