Euro ‘e’ Index
Under this program, the first initiative that began in 2000, is ‘Pollution Watch’ which is based on the measurement of the three most harmful pollutants in the ambient air i.e. SPM, SO2 and NOx. EFIE measures these pollutants every day in 12 cities around the country and gives the data to the NDTV channel, which produces and telecasts it with the weather report as ‘Pollution Watch’. This is the first programme of its kind in the world that educates people about environmental pollution.
In 2006, EFIE scaled one more peak in consumer innovation and education when NDTV began telecasting a ‘Water Pollution’ report based on samples of groundwater (borewells) tested from 14 cities around the country - Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Lucknow, Ahmedabad, Indore, Jaipur, Guwahati, Chandigarh, Goa and Cochin. This broke new ground as it was the first effort of its kind to educate an audience about the safety of the water. The report emphasizes two factors in the groundwater samples i.e. harmful bacteria and saltiness.
Within six months of ‘Pollution Watch’ being aired, EFIE was happy to see children in several schools take an oath not to buy firecrackers because they noticed that pollution levels went up after the Diwali festival. This suggested that children were probably a better audience for environmental education and sowed the seed of the institute’s schools programme. Read more