There's an old Chinese saying; if you want prosperity for ten years, grow wheat. If you want prosperity for a hundred years, grow people.

At Eureka Forbes, we aim to embody that thought. First, by cultivating and enhancing the true potential in each one of our people, and then, by freeing and empowering them to perform.

The Eurochamps who make up our sales force are initiated early into a system of Earning, Learning, Pride and Fun. They're put through customised video based training on the art of winning customer confidence.

They are encouraged to earn their diplomas from our in-house Academy of Learning which functions in tandem with several prestigious Institutes. Each of them is guided through our Code of Conduct, Business Practices and Manager's Pledge. And our strict adherence to the Tata Business Excellence Model ensures that every interaction with customers is in keeping with the vision of the Company.

We believe that there is no substitute for quality talent, and we believe it must receive its due. Our 'Steps to Success' plan has been designed to reward achievers. They are introduced into the Silver Circle Club, the High Flyers Club and the Hall of Fame, winning trips to exotic destinations in India and abroad. Several of our Eurochamps have been promoted to senior managerial positions. They are also given an opportunity to work overseas. Our focus on human capital has made us one of India's most admired consumer durable companies.

But more importantly, it has empowered our Eurochamps to build lasting relationships with our family of customers.

But more importantly, we bring the reassurance of a friend. For life.

We Grow People