Diversified Product Portfolio:
Multiple Growth Engines
With a strong portfolio spanning water purifiers, vacuum cleaners, water softeners, air purifiers, and filters, Eureka Forbes addresses some of the most critical health and hygiene needs of Indian consumers. The Company’s presence across these low‑penetration, high-potential categories provides multiple avenues for growth while enabling deeper customer engagement.
Leveraging its brand strength, distribution reach, and service capabilities, Eureka Forbes continues to expand its presence across these focus categories, creating a scalable platform for sustained growth and value creation.
Aquaguard: Water Purifiers
Delivering safe, clean, and healthy drinking water through innovative purification technologies tailored to diverse consumer needs.
- Wide product portfolio across price points
- Powered by RO & UV purification technologies
- Caters to 21+ water conditions
Aquaguard Nanopore: Water Filters
Advanced water purification with genuine Aquaguard Nanopore Filters for lasting performance.
- Multi-stage purification technology
- Proven to eliminate 200+ contaminants, including pesticides, arsenic, lead, and uranium from water
- Independently tested and verified by IIT Madras
Aquaguard: Water Softeners
Converts hard water to soft water, protecting pipes, skin, hair, and appliances every day.
- Diversified product range from bathroom to whole-home installations, at various price points
- Ion-exchange and ionic-transfer technologies to remove hardness minerals, such as calcium & magnesium; IntelliMix Technology to set water softness to one’s comfort level
- Fully automatic, high efficiency, low running cost
Forbes: Air Purifiers
Creating cleaner indoor spaces through a comprehensive multi-stage filtration system to improve indoor air quality effectively.
- Smart, IoT-enabled air purifiers
- Real-time air quality insights
- Multi-stage filtration and surround 360° air intake with True HEPA 13 filters
Forbes: Vacuum Cleaners
Enhancing smart living with convenient cleaning solutions designed for modern households.
- Wide product range: canister, handheld, upright, & robotic vacuum cleaners
- Robotic vacuum cleaners: Cleans diverse surfaces in wet & dry modes
- Robotic vacuum cleaners: Powered by advanced, innovation-led technology