INTELLECTUAL CAPITAL
Building A Multi-Category Business
Eureka Forbes’ intellectual capital plays a critical role in strengthening its competitive advantage and driving long-term value creation. The Company continues to invest in research and development (R&D) to enhance product innovation, smart technology integration, and consumer-centric solutions across its product portfolio. Its focus on developing differentiated, high-quality, and sustainable offerings enables the Company to address evolving consumer needs, while reinforcing its leadership position in the health and hygiene segment.
Eureka Forbes continues to strengthen brand equity through strategic marketing initiatives, digital engagement, wide distribution presence, and targeted consumer outreach programmes. By leveraging data-driven insights, omni-channel campaigns, and enhanced customer engagement capabilities, the Company is building a stronger consumer connect, improving brand visibility, and driving premiumisation and penetration across categories. Together, these investments in innovation and marketing form a strong intellectual capital foundation that supports sustainable growth and business transformation.
Consumer Centric Innovation
70+ New Products and 14 New Technologies Introduced
Future-Ready R&D
New R&D Centre inaugurated in Bengaluru
Category Awareness
1 Billion+ Views on Influencer Videos on Increasing Awareness on Genuine Filters
Service Digital Platform
End-to-End Digital Lifecycle Management; New Service Technician App; Gig Based Platform
Consumer Centric Product Innovations
70+
New Products Launched
14
New Technologies Introduced
Through continuous investments in research, engineering, digital capabilities, and consumer-centric innovation, Eureka Forbes remains focused on strengthening its technology leadership and building differentiated solutions that address evolving consumer needs while supporting sustainable growth.
Water Purifiers
The Company also advanced several proprietary technology platforms during the year. These included the patented Auto Mineral Guard™ platform, which enables smartphone-based mineral customisation and personalised taste control, and Water Quality Indicator (WQI) technology, which provides consumers with real-time visibility into water quality.
Eureka Forbes further expanded its IoT-enabled smart appliance ecosystem, strengthening connectivity, predictive diagnostics, and digital service capabilities across categories.
Aquaguard Arctic Blaze (Instant Hot, Cold, & Ambient)
Eureka Forbes has led premiumisation through a pipeline of category-defining innovations. During the year, the Company launched its most premium offering to date – a Cold, Hot, and Ambient water purifier with Insta Chill Technology delivering chilled water to as low as 15°C
2-Year Filter Life products introduced across the Aquaguard Range
During the year, Eureka Forbes expanded its innovative 2x Filter Life range across its Aquaguard water purifier portfolio. Powered by advanced long-life filtration technology, the new portfolio is designed to deliver sustained purification performance while reducing the need for frequent filter replacements and maintenance, enhancing convenience and lowering the total cost of ownership for consumers.
Robotics Vacuum Cleaners
In the fast-growing robotic vacuum cleaning segment, the Company introduced a new platform with automated cleaning stations. The new Forbes Smartclean Fully Automatic Cleaning Station product introduced exciting features, such as AI-based obstacle detection, line laser-based small object detection, twin rotating mop systems, automatic hot water mop washing, hot air mop drying, mop extension, mop lifting, and precision hair-cutting.
In robotics, the Forbes Smartclean Fully Automatic Cleaning Station exemplifies Eureka Forbes’ approach to functional innovation, with a view to solving real Indian household cleaning problems. With mop extension technology for corner and edge cleaning, wet mopping, and a fully automatic self-emptying cleaning station, the Smartclean addresses the specific barriers that previously drove limited robotic vacuum adoption in Indian homes.
The Company also introduced Forbes Germguard liquid, especially designed for the Forbes Smartclean Vacuum cleaners. This promises germ-free cleaning for sparkling clean floors, another uniquely Indian requirement.
Water Softeners
The Company’s Aquaguard water softener portfolio is designed to address hard water challenges across a variety of household needs, with solutions ranging from compact systems for bathrooms and small homes to high-capacity models for independent houses, villas, and multi-storey buildings. Powered by advanced ion-exchange technology, the range helps reduce hardness-causing minerals that can lead to dry skin, hair damage, scale build-up, and appliance wear. Key features across the portfolio include fully automated regeneration, food-grade softening media, IntelliMix technology, high-flow-rate compatibility, rapid regeneration, and water- and salt-saving operation, delivering a convenient and efficient whole-home water treatment solution.
Air Purifiers
Eureka Forbes’ air purifier portfolio is designed to help consumers maintain cleaner and healthier indoor air. Equipped with advanced filtration technologies, the range helps capture dust, allergens, pollutants, and other airborne particles, making indoor spaces more comfortable and suitable for everyday living.
Addressing the Filter Aftermarket Opportunity Through Product Innovation & Marketing
During the year, Eureka Forbes built a differentiated growth platform by strategically expanding into the larger filters and spares universe. The filter opportunity is being addressed through a comprehensive market development strategy focused on assortment optimisation, consumer awareness, and channel activation.
The initiative is anchored on a simplified and re-imagined filter portfolio. Eureka Forbes consolidated a fragmented range of 60+ filter kits into five universal kits, which covered the legacy installed base as well. The Company also introduced standalone filters for repair-led replacements, apart from its 2-year filter life kit, featuring enhanced packaging and QR-based authentication with a view to curb counterfeit products
Simultaneously, the Company has been investing in educating consumers on the health risks associated with local and counterfeit filters, supported by multi-media campaigns, influencer partnerships, and consumer education initiatives under the Aquaguard Nanopore platform. This approach will help strengthen brand trust while accelerating penetration across the installed base
Additionally, Eureka Forbes is leveraging its extensive technician and service ecosystem to drive filter adoption at scale. By engaging a large network of service technicians through direct benefit programs, loyalty initiatives, point-of-sale activations, and capability-building interventions, the Company is aiming to institutionalise filter replacement as a recurring consumption category.
Future Ready R&D
During FY26, the Company further strengthened its research and development capabilities through investments in digital technologies, smart product platforms, sustainability-led design practices, and advanced engineering infrastructure.
Business Transformation Initiatives
- The Company enhanced its R&D, digital, and smart technology capabilities to accelerate the development of IoT-connected home appliances. These investments supported the creation of intelligent, connected products featuring enhanced automation, remote diagnostics, realtime monitoring, and improved user convenience.
- To support future innovation, Eureka Forbes established a sustainability-focused technology infrastructure that enables accelerated prototyping, performance simulation, process development, and advanced product validation while optimising energy efficiency and reducing environmental impact.
Portfolio Enhancements
FY26 witnessed significant advancements across the Company’s product portfolio. Eureka Forbes successfully launched the 2x-life filtration platform, extending filter life and reducing maintenance costs for consumers. The introduction of Copper
- Alkaline technology further strengthened the health and wellness proposition across its water purifier range. The Company also commercialised an ultra-premium hot, cold, & ambient water purifier featuring auto-cleaning technology.
Additional innovations included the launch of automatic regeneration point-of-use (POU) water softeners, the development and localisation of the Forbes GermGuard floor cleaning solution, and the introduction of next-generation energy-efficient vacuum cleaners. The air purification portfolio was expanded with higher-coverage models and realtime air quality indication, while water transfer printing technology enabled premium product customisation and aesthetic differentiation.
Growing Awareness: Category Building Communication
During the year, the Company continued to invest in category-building communication initiatives aimed at increasing consumer awareness around health and hygiene. Through impactful campaigns across robotic vacuum cleaners, water softeners, and air purifiers, Eureka Forbes highlighted emerging lifestyle concerns such as the growing need for convenient home hygiene solutions, hard water effects, and harmful impact of the worsening indoor air quality in India. These initiatives played a key role in educating consumers, strengthening category relevance, and positioning the Company as a trusted innovator in health and hygiene-focused solutions.
Social Media Influencer Campaign
1 Billion+
Views
Eureka Forbes recently strengthened consumer awareness around the importance of using genuine filters through a targeted social media influencer campaign focused on health, safety, and product authenticity.
By collaborating with digital creators and trusted influencers, the campaign highlighted the risks associated with counterfeit and non-genuine filters, while educating consumers on the role of authentic filters in ensuring safe and effective water purification. The campaign leveraged engaging digital content, consumer storytelling, and platform-specific outreach to drive awareness among modern, digitally connected audiences. Through this initiative, Eureka Forbes reinforced its commitment to consumer well-being, product quality, and trust, while further strengthening brand engagement and customer education in the health and hygiene segment.
Building an End-to-End Service Digital Platform
Product Purchase
Installation
Warranty Lifecycle
AMC Lifecycle
Service Request
Technology Interlock
Tailored Propositions
Digital Lifecycle Management
AI-Powered Churn & Propensity Models
At Eureka Forbes, digitisation of its service business has been one of the most consequential strategic investments. In FY26, the Company built a fully integrated, end-to-end service digital platform, combining an AI-enabled D2C frontend with a digitally powered backend, creating an infrastructure that simultaneously elevates the customer experience, improves technician productivity, and strengthens management’s ability to monitor and control service quality at scale.
AI-Enabled D2C Frontend
The customer-facing platform integrates three capabilities:
- Customer app with over 2.7 million active downloads, serving as a key digital engagement platform and driving customer lifetime value through deeper ecosystem participation.
- AI-powered hyper-personalisation engine that delivers segmented renewal offers and runs churn prevention models.
- Omni-channel access across WhatsApp, Google, YouTube, Instagram, and a contact centre.
Digitally Powered Backend: Gig-Based Platform
Eureka Forbes is aiming to strengthen its service and customer support capabilities by building a gig-enabled platform that brings together a flexible network of service professionals. The platform will help enhance service reach, improve response times, and provide scalable support across geographies, thereby enabling the Company to deliver faster and more efficient installation, maintenance, and after-sales services to customers while creating earning opportunities for skilled technicians.
New Age Technician App
Proprietary Call Scheduling Algorithm
AI-Based Fraud Detection & Gaming Prevention
Gig-Enabled Service Platform
On the backend, a new-age Technician App with real-time earnings, performance rankings, and gamified incentives drives technician productivity across the Company’s 9,000+ service technician workforce. A proprietary call scheduling algorithm optimises deployment, while AI-based fraud detection and QR code filter authentication protect service integrity. A supervisor app and digital control tower give management live visibility into TAT performance, AMC achievement, and field visit compliance, thereby enabling real-time intervention.
Video-based remote troubleshooting and digital network management tools further extend coverage and reduce cost per service interaction.