First, it’s all about building the product. Soon after, the focus shifts on building the brand. And then comes in the really difficult part. Building trust for the products and brand you’ve built. No matter how much you’ve spent on Research & Development or how well your marketing idea is, ultimately, if the consumer doesn't connect with you and trust your offering, you lose.
When it comes to air pollution, much of our focus remains on the pollution levels outside our own home. What many people fail to realise is that indoor air pollution can be up to 10 times worse than outdoor air pollution. This is due to the simple reason that contained areas allow for a gradual build-up of pollutants over time.
It is a well known fact, that indoor air pollution is considerably more threatening than outdoor air pollution, given the fact that most of us work in confined spaces, i.e. offices and cubicles.
Day in and day out. Constantly. Without a break. Every ticking second. Breathing is one activity we perform every single moment and an important one at that. Shouldn't we then consider and be aware of what we inhale and exhale? After all, it’s a lifelong affair and it affects our well-being.
Just because we don’t see indoor air pollution, we believe it doesn’t exist. However according to World Health Organisation and the Environmental Protection Agency, the air we breathe indoors is up to ten times more dangerous than that outdoors. Toxic and impure indoor air is one of the main causes behind allergies, colds, sneezing, headaches and heart problems. This alone should be an indicator of how important it is to breathe safe and healthy air indoors.
Air pollution is only in the outdoors – the smoke from factories, fumes from motor vehicles and other chemical emissions, right? Wrong. Air pollution is not just an outdoor phenomenon; it exists even inside your home. You can’t lock it out of your home. In fact, as per an EPA study, indoor air is 10 times more polluted & dangerous than outdoor air. Shocked?