Posted on June 15, 2021
Ahmedabad, December 18, 2019: Eureka Forbes Limited busted a huge stock of 4000 units of fake parts posing as ‘genuine’ Aquaguard cartridges in Odhav Ahmedabad and took its fight against unauthorized service providers and manufacturers of substandard water purifiers and cartridges, violating Intellectual Property Rights to the next level.
The manufacturers of substandard cartridges have duplicated most of the visual features of Eureka Forbes’ products such as the blue and white colour scheme and font style to fool customers into believing that they are purchasing a genuine Aquaguard cartridge as supplied by the company. The manufacturers have violated copyrights of EFL by using the Eureka Forbes and Aquaguard brand names along with the star emblem and photo of the mother and child. The substandard spare parts mention the name and address of Eureka Forbes as manufacturers of material with the contact number and email id of Eureka Forbes to contact in case of any complaints. This makes it even more difficult for customers to differentiate between genuine and duplicate spares and easy for unauthorised manufacturers to pass these substandard products as genuine without any raising any doubts in the minds of customers. In the bargain, innocent customers are cheated by supplying these substandard products that could pose to be a major health hazard. An FIR has been filed at the Odhav Police Station against Abhishek alias Manjeet Khushwah the owner of the factory for cheating, forgery and violation of copyright etc. He was also arrested by the Odhav police last night. Over 4000 units of Aquaguard and Aqua Filter were confiscated from the go-down on Tuesday night.
Eureka Forbes has time and again ensured that no spurious products or purifier parts are sold as original ones to safeguard the health of its customers. Similar raids were conducted by Eureka Forbes earlier this year. The company has also sent legal notices to unauthorized traders using e-commerce channels to sell its products.
Mr. Shashank Sinha, Chief Transformation Officer, Eureka Forbes Limited, said, “'Unauthorised service networks pose a huge threat to consumers. Lured by lower prices, consumers often end up buying fake or assembled products. Genuineness of the product, delivery & post-sales service are critical considerations while deciding what purifier to buy for your family. At Eureka Forbes, we are committed to providing the best solutions, not just world class products.”
He added, “Similar cases in point being FIR's against Pournima Industries, Mumbai and Aqua Care in Bangalore for misleading our customers by letting them believe that they were getting into a contract with Eureka Forbes. These institutes and many others like them were engaged in manufacturing spurious spares and consumables that would put the health of consumers at risk. We strongly condemn such acts and have taken precautionary steps to protect our consumers by introducing 'Health Protect', which is a safeguard that has been built into our Aquaguard purifiers. This advanced feature not only gives consumers advance intimation on periodic maintenance/replacement and usable life of filter cartridges but also ensures that no other grey market parts could be retrofitted into the unit. Not just this, we have a consumer helpline where a customer could call and find the authenticity of a personnel from Eureka Forbes.”
About Eureka Forbes:
Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organisation with a gross group turnover of Rs.30 billion for the year ending 31st March 2018. A part of the Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of over 20 million happy customers, a reach of over 1,500 cities and towns in India and a global footprint across 35 countries. In addition to being one of Asia’s largest direct sales organisation, its vast service, retail and institutional networks, makes Eureka Forbes a company to be reckoned with.