Best Air Purifiers for Home - Eureka Forbes

Our Story

Founded as a joint venture venture between the Forbes and Campbell (a Tata Group company) and Electrolux of Sweden, Eureka Forbes is a multi-product, multi-channel organization. A former part of the well renowned Shapoorji Pallonji Group, Eureka Forbes is India’s leading health and hygiene brand. In addition to being one of Asia’s largest direct sales forces, it has retail, institutional and e-commerce channels, an inventive franchise business partner network, a rural channel and one of the most expansive service networks in India.

Eureka Forbes has been a pioneer and trendsetter in direct sales in India and is one of the largest direct-selling companies in the world today. Our direct sales force is over 10,000+ strong and operates from 150+ Customer Response Centers in over 120 cities and towns across the country. The award-winning Aquaguard is the flagship water purifier brand of Eureka Forbes. Our award-winning Forbes Vacuum cleaners are market leaders.

For almost 4 decades, we have been a true friend for life and not only have we said this, but also supported our promise of friendship in all our actions.


Millions in gross turnover*

*as of 31st March 2018


Million happy customers


Cities and towns reached


Countries covered

Our Ideology

Our PURPOSE is our reason for being and what we stand for. It pushes us to go the extra mile and reach out to our customers and partners. It ensures a tight grip on our company culture as we create state-of-the-art products that keep us ready for tomorrow.

Like a deep-rooted pillar, we stick by our VISION through thick and thin. It lays the foundation for our company and runs in the blood of each and every Eurochamp.

The graph and movement for our MISSION always moves in one direction: forward and upward, like that of an arrow.

Our VALUES are like a thought bubble that has a curved and sharp edge. As ‘opposite values are complimentary’, we have a soft side that takes care of our customers, and a sharp focused side that takes care of our business.

Our ideology comes together to form the POSIBOL, which is the core of our company.


Community fulfilment

Community has always been at the heart everything we do, which is why we constantly engage ourselves in supporting the wellness of our society and environment to promote a better tomorrow.


Awards and recognition

Rewarding our efforts of delivering excellence at every step, we are proud to have received numerous awards and recognitions from some of the most renowned publications and organizations.