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| For the 3rd year in a row, Consumers Choose Aquaguard & Euroclean As 'Mera Brands' - Consumer World Awards - India's Most Preferred Brands. |
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| The Consumer World Awards (CWA) established in the year 2003 to identify and to felicitate the brands that are most preferred by consumers as 'Mera Brand'. Mera Brand is a certification by consumers, proposes to be a standardization of the most preferred brands by consumers. The Mera Brand insignia that winning brands incorporate in their product packaging or in their various marketing tools to validate their leadership in the market place, eventually aid the consumer's decision to pick the right product/service. |
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| A large nationwide survey conducted across 6 Metros, 25 State Capitals and 225 sub urban areas & villages covering over 12,000 customers and results validated by noted Market Research firms TNS and Ernst & Young choose our brand EUROCLEAN VACUUM CLEANERS & AQUAGUARD WATER PURIFIERS as 'Mera Brands' - the choice of the consumer. India's most preferred brands. |
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| This year, the Brands that received this unique feat were divided into four segments - FMCG (Fast Moving Consumer Goods), Consumer Durables, Service Segment and Media. |
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