Since its inception in 1982, Eureka Forbes has been working towards a single goal, bringing happy, healthy, safe and pollution-free living to customers.

Eureka Forbes was born in 1982 with the vision of bringing a happy, healthy, safe and pollution-free living to customers through lasting relationships as ‘Friends for Life’. We have since grown to become a multi-product, multi-channel organization. A part of Advent International, Eureka Forbes has a base of over 20 million satisfied customers and a reach of over 1500 cities and towns in India.
In addition to one of Asia’s largest direct sales forces, we have a consumer channel of over 21,000 dealers across 10,000 cities and towns in India, an institutional channel Forbes Pro Solutions that offers packaged and customised water treatment solutions with cutting edge technology for diverse water utilisation purposes and industrial process requirements. One of the most expansive service networks in India backs these channels. Almost 80% of customers have a service centre within a 5 km radius of their machines. Over 8,000+ company-trained technicians operating from service centres across the country make over 40,000 kitchen visits daily.

Our products have led and dominated the water and air purification systems, cleaning systems and security systems categories. Aquaguard, our flagship water purifier brand is virtually synonyms with healthy, safe drinking water and is sold through the direct sales and retail channels, we also have an institutional range and customised solutions for the rural market. Our product category of Vacuum cleaners formerly known as Euroclean and Forbes Vacuum Cleaners is now FORBES and remains the #1 Vacuum cleaner brand in the market as per recent GFK market share data of 2020-21. As for the other brands under the Eureka Forbes umbrella like: Dr. Aeroguard, Aeroguard, Forbes Health Conditioners and Air Purifiers; EuroVigil security solutions and others have come together as one name under the name of FORBES to ensure that we remain the number one brand in our customers’ mind.

EuroAble, India’s first state-of-the-art call centre manned and operated entirely by people with special needs, facilitates their integration into the value chain and mainstream of society. Our company has always been a friend to the society, especially in its time of need. We have provided safe drinking water to victims of calamities like earthquakes, cyclones, floods, set up parks for senior citizens and even installed free drinking water kiosks in public places and also lent a helping hand during the global pandemic, be it with our social work or providing the customers with products that ensure safety against fatal bacteria and viruses.
Our company is a Business Superbrand, one of India’s Top 5 Best Employers, a case study at Harvard and Richard Ivy Business Schools, a classic direct sales reference in marketing guru Philip Kotler’s textbook ‘Marketing Management’, a feature in Forbes Magazine Asia edition as well as the recipient of other prestigious recognition in every facet of our business. The Golden Peacock Award for Corporate Social Responsibility, the Bombay Chamber of Commerce and Industry Good Corporate Citizen Award and the NCPEDP-Shell Helen Keller Award underline our commitment to fulfilling our corporate social responsibility.
Indeed, we believe that relationships spur us on to realize our dream of a happy, healthy, safe and pollution-free world.