About Eureka Forbes

Founded as a joint venture between Forbes and Campbell (a Tata Group company) and Electrolux of Sweden, Eureka Forbes is a multi-product, multi-channel organization. A former part of the renowned Shapoorji Pallonji Group, Eureka Forbes is India’s leading health and hygiene brand. In addition to being one of Asia’s largest direct sales forces, it has retail, institutional and e-commerce channels, an inventive franchise business partner network, a rural channel and one of the most expansive service networks in India.

Eureka Forbes has been a pioneer and trendsetter in direct sales in India and is one of the largest direct-selling companies in the world today. Our direct sales force is over 10,000+ strong and operates from 150+ Customer Response Centers in over 120 cities and towns across the country. The award-winning Aquaguard is the flagship water purifier brand of Eureka Forbes. Our award-winning Forbes Vacuum cleaners are market leaders.

For almost 4 decades, we have been a true friend for life and not only have we said this, but also supported our promise of friendship in all our actions. Read more

Nearly four decades of bringing happy, healthy, safe and pollution-free living to customers.

‍
Water
Purifiers
‍
Vacuum
Cleaners
‍
Air
Purifiers

1,500+

Cities and towns reached

20+

Millions happy customers

Our guiding principles

Purpose

Making a Positive Difference.

Guided by our principles:
Better every day, in every way.
Dare to care.
Relationship of trust.
Growing together.
Ready for tomorrow.

Vision

A healthy world. A protected you. A happy us.

Mission

To make a positive difference to our customers as their ‘Friends For Life’ through:

People

who are Curious, Empowered and Resilient.

Partnerships

that are Symbiotic, Collaborative and Built on Trust.

Products and Services

that are Meaningful, Innovative and Industry Benchmarks.

Culture

which is Caring, Meritocratic and Entrepreneurial.

Values

Customer centricity

Don’t just satisfy, delight.

Commitment

Once given, always adhered to.

Diversity

Welcoming and celebrating differences.

Respect

Give it, to get it.

Innovation

If there’s a better way to do it, it will be found.

Excellence

Forever striving to learn and improve.

Responsiveness

Moving with the speed of right.

Responsibility

Not just promise, deliver.

Integrity

Doing the right thing, the right way.

Communication

Transparent, open and two-way.

Our history

Eureka Forbes was born in 1982 with the vision of bringing happy, healthy, safe and pollution-free living to customers through lasting relationships as ‘Friends for Life’. We have since grown to become a multi-product, multi- channel organisation worth over ₹29,612 million, which is part of the Shapoorji Pallonji Group and has over 20 million satisfied customers and a reach of over 1500+ cities and towns.

Know our history

Leaving a lasting legacy

Euro Benefit

Believing that relationships spur the organisation on to realise its vision of “A healthy world. A protected you. A happy us”.

Euroshare

We are one of the pioneers of successfully implementing KM practices in the non-IT sectors.

Awards and recognition

Proud to have been recognized by some of the most renowned publications and organisations.

Living in a world with COVID-19

For over 39 years, we at Eureka Forbes have been protecting Indians against harmful viruses and bacteria in water, air, and surfaces. Backed by this long-standing purpose, we are ready to step up and do our bit to facilitate the health and safety of our community during this pandemic.

Know more

Here to make a positive difference

Eureka Forbes’ purpose, powered by the spirit of the POSIBOL (Positive-Symbol), is to positively impact not only the health and lifestyle of people and its community but also the environment and society at large.

2589.77M

Litres of water purified

8414831.54

Tonnes of CO2 saved

Know more