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About Us

We are ‘Your friends for life,’ we are Eureka Forbes!

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It dates back to 1982, when health ambassadors from Eureka Forbes, with a new concept of living in a clean environment and drinking water in its purest form knocked on your door! They called themselves friends for life and they proved that they indeed were. Eureka Forbes continues to be the best friend in an Indian Household even after two decades and the sentiments have not changed.

Eureka Forbes is a part of the Shapoorji Pallonji Group and today it is a 12 billion INR, multi product and multi channel corporation. Incepted in 1982, we have put 28 years of consolidated efforts to become the undisputed leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions. Being Asia’s largest direct sales organization, our force of 7000 direct personnel touches 1.5 million homes. We have one of the largest networks catering to more than 131 cities and 398 towns across the country! We also have a 10,000 strong dealer sales network and over 58 distributor strong Industrial Sales Network.

Dedicated to the cause of providing healthier living, today, we have successfully established ourselves as a business super-brand and our dedicated team works around the clock to make your lives healthier and more secure! We strive to provide the best after sales service and to achieve the same we have over 1500 service centers and as many as 4500 company trained technicians who visit over 20,000 Indian kitchens daily!

Our efforts have borne us fruits in the form of the numerous awards that we have received from time to time:

  • Winner of 6 prestigious UNESCO Water Digest Awards 2009-10.
  • Winner of the Frost & Sullivan Award for the Best Company from the domestic point of use, Water treatment systems and Customer Service Leadership Award.
  • We have been ranked amongst India's Most Admired Consumer Durable Companies.
  • Awarded Best Employers 4 times in a row.
  • Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia Awards.
  • Holds the distinction of presenting a case study at the prestigious Harvard Business School.


Code of Conduct:

Territory: The representative will sell the products of the company to the customer's house/office
within the specified boundaries/territories approved by the company

Information and Use of the Products: The representative will offer the details to the customer about the products which can be confirmed with the necessary demonstration in support of information mentioned in brochures, user manual or literature published/issued by the company.

The representative shall not overstate or exaggerate claims/features of the product

The representative will inform the customer about any scheme with the products which  are officially announced by the company Standard and Quality of the ProductThe representative will offer the details about the standard and quality of the products which are mentioned in the brochure, user manual/literature and which are confirmed by respective authorities by certificate

Technical Aspect: The representative will inform technical details to the customer which are mentioned in the brochure, user manual/literature

Price of the Product: The representative will offer the products to the customer on such price which are fixed by the company and there will be no deviation from the same

Promises: Verbal and WrittenThe representative will offer those promises which are fair and can be fulfilled within the company's policies. The representative shall give accurate and understandable answers to all questions from the customers regarding the product, price any other matter related to the product or services

Commitment: The representative will offer those commitments which can be honoured within the company's policy and within the time frame given by the company

The representative will honour the commitment within the time frame given by the company regarding:

  • Advances to be converted into sales
  • Delivery of the products
  • Installation of the products, if required
  • Deputation of representative
  • Within Warranty, Out of Warranty
  • Within Contract , Out of Contract
  • Need based Services

Return of Goods: The customer would be provided a period of one week from the date of purchase to return the product if he/she is not satisfied with the same and, would be eligible for a full refund of money

Fairness: The representative shall not abuse the trust of individual customers, shall respect the lack of commercial experience of customers and shall not exploit a customer's age, illness, lack of understanding or lack of knowledge of the language

Privacy Personal: or telephone contact shall be made in a reasonable manner and during reasonable hours to avoid intrusiveness. A representative shall discontinue a demonstration or sales presentation upon the request of the customer

Business Practice:

The customer is the sole focus of our business. We constantly direct all our efforts to towards achieving maximum customer satisfaction by delivering products and services to the best value and quality.

We strive to honor our commitments, implied or expressed to both our internal and external customers.

We stress on integrity, transparency and consistency in all our dealings. We always strive to have trusting, mutually beneficial and long-lasting relationship with out business associates. We seek to maintain a warm, positive and friendly work environment where everyone shares a mutual feeling of respect for each other. We encourage teamwork, motivate and train our people to perfect their skills for the benefit of the individual and the organisation. We set, communicate and pursue clear operational guidelines and business strategies. We empower people at appropriate levels to achieve their goals. We recognize and reward merit and performance. We strive to make the organisation a responsible corporate citizen.
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